Why Howling?
Howling is an advisory group dedicated to surfacing hidden business & brand value, helping
digital health & life sciences companies to lead the pack.
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Our curated team of Howlers have addressed a range of questions that include:
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What business are we really in?
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What is the real growth opportunity?
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How might we pivot...to a new strategy or audience?
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What makes us truly unique and how can we use that?
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What competitive pressures may we face?
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How can we stand out in a crowded market?
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How much is our brand worth?
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What might galvanize our sales & marketing efforts?
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What's next for our business?​
Solutions
1. Predator Market Analysis
In-depth assessment of industry dynamics, customer needs & competitors to identify emerging growth opportunities and develop strategies for market dominance.
2. Alpha Strategy
Growth strategies for business pivots, market expansion, brand positioning, and innovation.
3. Pack Engagement
Coordinated strategies to measurably enhance stakeholder and customer interactions.
4. Howlathons
Hackathon-style workshops and design sprints to unleash creativity, break through roadblocks, spark innovation, and build strong team alignment.
Our lead Howler
John Breen has 20+ years (and climbing) in brand strategy, marketing analytics & business transformation with Interbrand & kyu collective. As a client partner to both legacy & startup health companies, his tool-kit spans corporate strategy, branding, brand valuation, market research, customer engagement, storytelling, naming & human centered design.
Our pack of health clients
Xealth
"Howling is an ideal partner for early-stage businesses, with a get-it-done mentality & a unique ability to quickly turn complex information into clear action."
Lucina
"Howling's customer focused & action-oriented approach quickly uncovered our core brand values, transforming strategy into tangible outputs."
DHNY
“Howling is both strategic & creative. Amazing to work with. Couldn't have asked for a better partner."